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On April, 2015 Heidelberg Cement Ltd. Bangladesh signed a yearlong contract with Bangladesh National team cricketer Mahmudullah Riyad as their brand ambassador. A signing ceremony and press conference was organized at the Westin. Imago Sports Management Agency signed the contract on behalf of Mahmudullah Riyad. Heidelberg Cement’s Director Marketing, Abu Abed Mohammad Saher expressed his pleasure to sign the first Bangladeshi to score a World Cup hundred. Event management and Media/PR service for the event was provided by Imago Sports Management Agency.

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